Today I do brand design work for event organizers in the city of Vienna, but my journey to this moment has been a very interesting one.
It started when I was just 13. Wanting to re-create some cool Photoshop effects seen on Twitter, I downloaded the trial version of the program and started playing around. The following year I also got into YouTube, and even though hardly anyone was watching my videos, and they also sucked visually, that NEVER deterred me.

As a matter of fact, this perseverance of mine is employed even today when working with clients.
We stick together through thick and thin, from the very first call, all the way to publishing the brand and maintaining it. I make sure that my client, as well as their audience, are enamored with the new brand, and I don't give up until that is the case.

Anyways, back to the story.
As my teenage years went on, I started experimenting with many creative disciplines: photography, animation, 3D modeling, video editing, logo design, illustration, web design, typography, and so on.

A part of my old portfolio. A mishmash of logo design, photography, typography, illustration, and even some 3D stuff mixed in.

The reason for so much experimentation lies in my simple desire to CREATE and benefit other people with my creations. But this diversity meant that for a long time, I struggled with how to incorporate all of these disciplines into a single service.

That is, until I discovered brand design & strategy.
As you may know, a brand identity is MORE than a simple logo. It encompasses countless research, developing solid strategy, making sure that it "clicks" with the target audience, and not to mention the visuals (and yes, a logo too).

I talk much more about the brand > logo topic in this article.

So in this branding industry, I found that my entire skillset could easily be implemented.
Companies and individuals alike need to connect with their audience, and for this they may utilize interesting animations, a nicely edited video, or they may benefit from psychology of design, all of which I'm very adept at.

As for why I opted for only Vienna-based events, the revelation happened in 2017. (on my first visit to the city)
Basically, what I found is a wonderful city in which the main foundation of social life wasn't betting shops or smoke-filled cafes, but art, culture, and lively events. I also found a new style of design and instantly fell in love with it.

Some call it the International Style, and for some it's Swiss Design. Nevertheless, it's mainly found in German-speaking countries, such as Austria.

Additionally, later that same year, I got a chance to do branding for a large domestic event. There, I got introduced to all the things that happen behind the scenes to ensure an event goes smoothly, and really liked the process.

After some thinking and further experimenting, I then decided it'd be the best to combine these two niches: event branding and Vienna. The catalyst? I can even meet up with my clients face to face since I'm only 10 hours away from Vienna!

Interested in working with me? Let's talk!
Thanks for getting in touch!

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